MAPS, an Italian company specializing in fidelity and incentive programs for B2B clients, has recently announced its partnership with Tempting Brands to incorporate the ROUTE 66 brand into its offerings. The brand’s heritage and values align with MAPS’ mission to create personalized and impactful loyalty programs that drive customer engagement and loyalty. The ROUTE 66 brand is an American icon that has become synonymous with adventure, freedom, and the open road. Its appeal transcends generations and cultures, making it the perfect addition to MAPS’ portfolio of loyalty programs. By leveraging the ROUTE 66 brand, MAPS can create customized loyalty programs that engage and inspire customers, while also building brand loyalty for their clients. Mr. Niccolò Zanivan: “I like the idea of freedom and discovery that represent the brand, so when Tempting Brands proposed us a cooperation I felt immediately comfortable developing ROUTE 66 products in Italian style. Tempting Brands offers great support, a wide style guide with infinite possibilities for creating branded items, such as backpacks, travel bags, and other leisure accessories.” MAPS’ partnership with Tempting Brands showcases the company’s commitment to innovation and providing unique solutions to its clients. By incorporating the iconic ROUTE 66 brand into its loyalty programs, MAPS is poised to make a lasting impact on its clients’ businesses and their customers.
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