ROUTE 66 turns one hundred in 2026. The centennial style guide is finished: 48 pages, and a collection of 47 anniversary artworks made for product.
A separate guide, alongside the main ROUTE 66 Style Guide. Half of it tells the story of the road and what a century of it has meant. The other half is artwork ready to put on product.
How the road came about in 1926, how it was built, and why it outlived its own decommissioning.
Film, music, literature, television and photography: a century of the road in culture.
What the shield has come to stand for, and how to use it.
Forty-seven anniversary artworks: shields, skulls, snakes, diners, eagles, engines and open road.
Shields, skulls, snakes, diners, eagles, engines and the open road. Drawn for apparel, accessories and packaging — print-ready, in layered files, and included with your licence.
The anniversary shields, in seven variations
Themed artwork
Click any artwork to see it large. Every one comes as a layered, print-ready file with your licence, and our designers will adapt it to your product.
If you already hold a ROUTE 66 licence, the centennial style guide comes with it at no extra cost.
And if the artwork needs work to fit your product — another colourway, another placement, a design built around your range — our designers do that in house. For licensees it is part of the service, not a separate project.
Anniversary artwork adapted to your product and print method.
New designs built on the centennial themes.
Hangtags, labels and packaging in the anniversary look.
Images and copy for your own retail and marketing.
The anniversary starts in November 2026. Let’s make 2027 a year to remember.