Build your business on the Mother Road.
ROUTE 66 is licensed to manufacturers, distributors and retailers around the world.
A brand your customers already know
Instantly recognisable. The shield, the road and the name are known on every continent — no explanation needed at the point of sale.
Timeless, not seasonal. Designs that sell year after year, across fashion, home, travel, beauty and food.
Proven at retail. Inditex, Primark, Carrefour, EMP, Lojas Renner, Reliance Retail, Woolworth, Hallmark and many more.
Protected and supported. A globally registered trademark, an experienced licensing team and in-house designers.
Licensed in fourteen categories — and open to new ones.
1,000+ artworks. One style guide.
Logo art, brand-name art, nearly 200 slogans, motoring designs, graphics, patterns, trims and a photo library — an interchangeable design system, updated every year, with guidance from our designers.
Four steps to the shelf
- 01
Enquire
Tell us about your company, your product category, your territory and your channels.
- 02
Agreement & style guide
The licence defines categories, territory, channels and term. You receive the full ROUTE 66 Style Guide.
- 03
Design
Build your collection from more than 1,000 artworks, slogans, patterns and trims, with guidance from our designers.
- 04
Approval & launch
Concepts, pre-production photos and final samples are approved by Tempting Brands. Then the products go to market.
Already in stores in more than 100 countries.
Tell us about your idea
Manufacturers, retailers, distributors and agents: a short outline is enough. We will come back to you as soon as possible.
Or write to licensing@temptingbrands.ch.