On the brand
Awards, trade shows and releases from the ROUTE 66 brand and its partners.
- 11 Sep 2026
The new ROUTE 66 Style Guide launches at Brand Licensing Europe 2026
Tempting Brands will present the 2026 edition of the ROUTE 66 Style Guide at Brand Licensing Europe, 6–8 October 2026 at ExCeL London. The new edition brings the design system to more than 1,000 artworks across eleven chapters — logo art, brand-name art, slogans, motoring designs, graphics, patterns, trims and a photo library — all built for licensees to compose commercial designs quickly. Visit us at stand B267 to see the guide and discuss licensing opportunities for your category and territory.
- 6 Oct 2025
Celebrating 100 years of ROUTE 66 with a limited edition style guide at BLE 2025
At Brand Licensing Europe 2025 Tempting Brands presented the Limited Edition ROUTE 66 Style Guide, a tribute to 100 years of the world’s most legendary highway. The anniversary edition combines classic elements with a contemporary look, staying true to the heritage and character of ROUTE 66 while offering fresh inspiration for new licensing opportunities and creative collaborations. The response from visitors and partners at the show was overwhelming — proof that the fascination of this iconic brand continues to inspire.
- 30 Sep 2024
Empowering the brands at Brand Licensing Europe 2024
Tempting Brands exhibited ROUTE 66 at Brand Licensing Europe at ExCeL London, the industry’s meeting point for licensors, licensees, agents and retailers. Three days of meetings at the booth covered brand extensions, new product lines and digital licensing, and produced new partnership prospects for the coming seasons.
- 11 Mar 2024
CEBO International receives the Best ROUTE 66 Licensee Award
A ROUTE 66 partner since 2018, the Italian family-owned footwear company has built a leading position in its home market by combining style, comfort and quality with distinctive ROUTE 66 designs. The award reflects a shared commitment to excellence and innovation.
- 6 Mar 2023
EMP is the ROUTE 66 Best Licensee of 2022
Tempting Brands visited EMP, Europe’s leader in alternative clothing and merchandise, to present the award. Licensing Manager Ludger Bussmann and his team welcomed their guests with a locally made ROUTE 66 cake and Italian ROUTE 66 wines, and showed a logistics operation that handles 100,000 orders a day.
- 1 Jul 2021
Tony Moore releases his version of “Route 66”
Musician Tony Moore, known for his work with Iron Maiden and Cutting Crew, released his own recording of the classic song on all streaming platforms, celebrating the “ROUTE 66 wines by Tony Moore” collection created with the Torti family winery in Italy and Tempting Brands.